Media Anthropology Marketing Apocalypse course

Annotation:

This series of lectures is named Media anthropology – the science of prophets? Marketing apocalypse or marketing as a media philosophy of market? The content is introduced through analysis of case studies – in the first lecture the science of media anthropology is explained and in the second lecture the marketing is explained as a market/media-oriented philosophy. Both lectures benefit from actual and modern theories and therefore comprise not only the related topics regarding media and marketing research, but the lectures also link media and marketing theories with a broader context of human-oriented research – with anthropology, philosophy, ethics or education. Furthermore in these lectures there are described some alternative methods of media reality interpretation that can be either re-used in sociology, psychology or education on media, or they can act as the “corpus callosum” in media reception and interconnect sociological/psychological, educational/communicational and other aspects of media and marketing communication.

Contents

1. Media anthropology – the science of prophets?

1.1. The science Timewave zero and the Quest for the Holy Grail – the science of prophets

1.2. The study of language, signs and media reality – mass media communication

1.3. Media abuses, education about media and education through media

1.4. Media ethics – the way of using media (internet as a new type of social formation)

1.5. Media shamanism and therapy of reception defects (organic reception, multisensory therapy and sensory deprivation therapy, etc.)

2. Marketing apocalypse or marketing as a philosophy of market media?

2.1. Marketing as a communication philosophy of the market (Product – Identity, Logo, Design, Packaging, Price, Promotion – communication, Place – sociology of the market)

2.2. Marketing analysis and marketing strategy as effective management tools

2.3. Neuromarketing and cognitive sciences

2.4. Marketing apocalypse and the future of consume by destruction (marketing metaphors, eschatology, organic reception)

Presentation: lecture08072014.pdf (1,6 MB)

Study text: introduction and the 1st chapter (MAMA text intro.pdf (591,1 kB))

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